In fact, 86% of buyers are willing to pay more for a great customer experience. We can see this in action through purchases. This can include things from including thank you letters with first purchases to sending valued customers exclusive deals.Ī simple expression of gratitude can create a good customer experience and improve how someone views your company. It’s a consistent and unselfish approach to engagement that shows customers you value them. Why show customer appreciation?Ĭustomer appreciation is the art of showing gratitude toward your customers.
In fact, 68% of businesses have lost a customer because they feel a company is indifferent to them, and nearly half of US consumers say customer appreciation is an indispensable part of providing excellent care.īeing purposeful and personal when thanking your customers can help showcase the human aspect of your brand, create connections, increase customer lifetime value, and increase customer retention. In this pursuit, thanking customers for their purchase goes a long way. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and customer service.Ĭompanies that focus on creating meaningful customer experiences can choose to compete on loyalty and word of mouth, beat the behemoths, and carve out their own place in the market. It’s rarely practical to compete on price or efficiency. When it comes to standing out against entrenched competitors, it’s critical for ecommerce businesses to find their moments of opportunity. It’s simple, but remarkably few companies ever take the time to genuinely thank customers for their business. Showing sincere appreciation is one of the easiest ways to build a closer relationship with buyers as they move through your customer journey map.